Search engine optimization (SEO) isn’t as simple as it once was. It used to be that you could stuff your site full of keywords and you would show up on page one of Google search results, but those days are long gone! What keyword research tools should you use to boost your SEO and increase your Google search ranking? Check out these eight best keyword research tools to find out!
How to Increase Your Google Search Ranking with the Best Keyword Research Tools
Keyword research is an important part of SEO.
It allows you to measure the popularity of issues in your area, gives you a better knowledge of your audience, and dramatically improves your content.
As a consequence, if you want to rank better in search engine result pages, you must have a solid keyword research tool (SERPs).
The only issue?
There are several keyword research tools to pick from, and it is easy to become overwhelmed while attempting to select the best keyword research tool.
As a result, I've limited this list to only the greatest keyword research tools on the market.
Here are the top eight keyword research tools to consider investing in.
8 Best Keyword Research Tools to Boost Your SEO and Increase Your Google Search Ranking
- Semrush.
- KWFinder.
- SE Ranking.
- Ahrefs.
- Serpstat.
- Google Ads Keyword Planner.
- Keyword Tool.
- Long Tail Pro.
1. Semrush
Semrush is widely regarded as the greatest keyword research tool on the market. It's the favored SEO tool among marketers, SEO gurus, and bloggers all around the world, regardless of topic or sector.
While the Semrush toolkit includes 40+ tools and features to help you enhance your site's SEO and PPC performance, its keyword research and competition research capabilities stand out.
Semrush will help you uncover variations for your target keywords, semantically similar keywords, precise search traffic information, keywords that your rivals are ranking for, and even improve your PPC campaigns.
Semrush also claims to have the industry's largest keyword database, with over 20 billion terms in 120 geo databases.
But it's not only the sheer volume of data that has made Semrush so popular.
It's also the breadth and quality of the data, as well as the convenience with which you may access the required keyword information.
Semrush will offer a plethora of keyword ideas for you to employ in your content to boost its ranks, ranging from opportunity keywords to long-tail keywords to question-based keywords.
Simply add your seed keywords into the SEMrush search field to begin keyword research.
Semrush will provide an overview report for your keywords, containing vital information such as monthly search traffic, keyword difficulty, competition, and much more.
The summary report will also provide you with a preview of keyword variants for your target keywords.
Click the "View all" button underneath the keyword variants column to get more keyword suggestions and use Semrush's Keyword Magic tool.
This launches the Semrush Keyword Magic Tool.
This feature, in my opinion, distinguishes Semrush from the other keyword research tools available.
This handy tool can not only provide an unrivaled number of keyword recommendations, but it can also provide you with correct stats for those phrases as well as extensive filtering tools to arrive at the specific keywords you'd want to utilize in your article.
But wait... there's more...
Semrush not only displays a huge list of keyword ideas for your seed keywords, but it also displays keywords that your rival currently ranks for.
Here's how it's done:
Enter the domain of your rival into the search field and choose "Organic Research" from the sidebar menu.
Scroll down until you reach the column labeled "Top Organic Keywords".
This column will show you the top organic keywords that your competition is presently ranking for.
To see the entire list of organic keywords, as well as crucial keyword data, click on "View all organic keywords".
Play with the filters until you find the precise terms you want to target.
Bottom line: If you have the funds, Semrush is the greatest keyword research tool to use. It's my favorite SEO tool, and I recommend it to any of my customers who want to improve their search presence. The base package costs $119.95 per month, which is far from affordable. However, it is by far the greatest keyword research tool on our list.
Prices begin at $119.95 per month.
2. KWFinder
KWFinder is part of the Mangools SEO suite, which also includes SERPChecker (a competition analysis tool), SERPWatcher (a rank tracking tool), LinkMiner (a backlink analysis tool), and SiteProfiler (SEO analysis tool).
KWFinder is Mangools' keyword research tool, as you might guess.
KWFinder is a simple application that generates a long list of keyword suggestions in any niche, with a particular emphasis on long-tail keywords.
Since its inception in 2014, KWFinder has gradually grown in popularity and earned a superb reputation in the SEO world.
It's also a competitively priced keyword research tool, with pricing levels beginning at $49/month and access to all 5 products in the Mangools product suite.
Simply insert your seed keywords into the search window to begin the keyword research process on KWFinder.
KWFinder will deliver a thorough report featuring a plethora of fresh keyword suggestions as well as the following SEO metrics
- Monthly Search Volume.
- Keyword SEO Difficulty.
- Average CPC.
- PPC Competition.
- Search Volume Trend.
In the report's SERP summary section, you'll also see the top-ranking pages for your target keywords.
But wait, there's more:
You may also get extra keyword suggestions by using KWFinder's "Autocomplete" and "Questions" filters.
You may also export these keywords to a CSV file using KWFinder.
Prices begin at $49 per month.
Absolutely 10 days, you may try Mangools for free.
Absolutely 10 days, you may try Mangools for free.
3. SE Ranking
SE Ranking, which was released in 2013, is a cloud-based SEO software that features a strong keyword research tool that can be used to gain an amazing diversity of keyword ideas and long-tail keywords.
To begin, type your seed keywords into the search box, and SE Ranking will get vital parameters for your keywords, such as search volume, keyword difficulty, CPC, and competition.
Below these measurements, you'll discover a plethora of seed keyword suggestions and variants.
These keyword suggestions are divided into three categories: related terms, comparable keywords, and low search volume keywords.
To enlarge the list of terms, click "View Detailed Report" underneath any of the columns.
Filters may be used here to get the most relevant keyword suggestions for your next campaign.
SE Ranking, like Mangools, is reasonably priced. Its base package is only $39 per month. So, if you're on a tight budget, SE Ranking is the greatest keyword research tool to use.
Prices begin at $39 per month.
Register for a free 2-week trial of SE Ranking.
4. Ahrefs
Ahrefs is largely renowned for its ability to check and analyse backlinks.
However, Ahrefs provides a strong tool called Keywords Explorer that includes a database of over 10 billion keywords. It gives you a vast list of keyword suggestions for your desired phrases, as well as important keyword metrics.
As with any other keyword research tool on our list, you just enter your seed keywords into the Ahrefs Keywords Explorer search box to obtain detailed information on your target keywords.
The finest feature of Ahrefs' keyword overview report is that it shows you the expected amount of clicks for your target keywords.
This information can help you calculate search volumes more precisely. When your page begins to rank on Google, you'll get an estimate of the typical amount of clicks you may expect for your target keywords.
You'll also get keyword variants for your seed keywords, and you can see a full list of potential keyword suggestions by clicking the "View all" option under each area.
Ahrefs is also a good tool for researching Amazon keywords. Simply input your keywords in Ahrefs' Keywords Explorer and pick "Amazon" as your search engine.
If you have a product listing on Amazon, you may increase your exposure on the site by using Ahrefs keyword data.
Prices begin at $99 per month.
For $7, you can get a one-week trial of Ahrefs Lite.
5. Serpstat
Serpstat is a robust SEO and PPC software with a handy keyword research tool.
Serpstat helps you to easily uncover all of the frequent keywords for which you and your rivals rank.
You may also get search words and phrases that are semantically related to the query keyword.
This is how it works:
Simply type your seed keywords into the search box and press "Search".
The keyword overview report will provide the search volume, competition, CPC, and keyword difficulty for each keyword.
The top 5 keyword variants for your seed keywords are listed below these stats.
To see the full list of organic keywords, click "Show all" underneath the column.
Play around with the filters and sorting options to get the most relevant keyword ideas for your next piece of content.
Prices begin at $69 per month.
Examine Serpstat's price options.
Serpstat Review: The Best SEO & PPC Tool for Bloggers
6. Google Ads Keyword Planner
Keyword Planner, a free Google Ads tool for marketers, is primarily used to assist advertisers in researching successful keywords for PPC campaigns.
However, Keyword Planner may also be utilized efficiently as an SEO keyword research tool for organic keyword research.
And because it's from Google, you can count on the keyword data to be correct.
You may use Google's Keyword Planner to:
- Look for fresh keywords.
- Get keyword traffic estimates (predicted clicks and estimated conversions).
- Obtain the search volume for a set of keywords.
- See how a keyword list may perform, and even generate a new keyword list by multiplying several keyword lists together.
Google's Keyword Planner is without a doubt one of the greatest free keyword research tools available.
This tool's statistics can assist you in creating appealing material on a constant basis.
The cost is nothing.
Related: How to Use Google's Keyword Planner to Create Effective Ads
7. Keyword Tool
Term Tool builds its library of long-tail keyword ideas using Google Autocomplete data.
The basic UI is the first thing you'll notice about this program.
But don't be fooled by the interface's simplicity. This is a strong tool that may generate a big list of keyword ideas for your seed keywords.
Because Google's Keyword Planner is primarily a PPC research tool for Google Ads, several SEO professionals feel Google hides valuable, profitable phrases that may be discovered using Keyword Tool.
For the first 750 keyword ideas, this service is free.
To get keyword data like search volume, CPC, and competitiveness, you'll need to upgrade to the pro edition.
Price: Free (for the first 750 keyword recommendations); the basic plan of Keyword Tool is $89/month.
8. Long Tail Pro
Long Tail Pro, as the name implies, is a tool for researching long tail keywords. It can assist you in locating hundreds of unique long-tail keyword combinations as well as less competitive keywords.
Long Tail Pro (LTP) includes a Keyword Competitiveness (KC) measure that provides a simple 0-100 score automatically using LTP's proprietary technology, which is constantly tested and modified.
The score lets you know how challenging it is to rank certain keywords in the top 10 Google results.
All of the following activities are possible with Long Tail Pro:
- Use the unique KC function to find simple keywords - Use the Keyword Competitive (KC) function to find hundreds of profitable keywords with low competition.
- Calculate keyword profitability - Using the Rank Value tool, you can evaluate the profitability of a keyword based on whether you're developing an AdSense site, an Amazon site, or a product that you're selling.
- Scope out the competition with detailed metrics – View extensive analytics (powered by Majestic) to help assess domain strength, page strength, referring domains to page and domain, indexed URLs, number of links, and site age.
- As needed, filter, sort, and export the results - Export keyword lists, competition data, the top ten Google results, and keyword metrics data.
- Google Ads statistics - Enter a list of keywords to obtain information on competitiveness, CPC, local/global monthly searches, and word count.
The monthly cost is $37
Last Words on Keyword Research Tools
Creating content without conducting keyword research is equivalent to taking a blind shot.
Without keyword research, your prospects of achieving search exposure are almost none.
Bottom line: To outrank your competitors and rank better in Google SERPs, you must invest some time studying the keywords you want to target in your content.
Investing in any of the eight keyword research tools described below will remove the guesswork of your keyword research procedure.
Do you have a favorite keyword research tool that isn't on our list? Please let me know in the comments.
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